Marketing & Social Media Coordinator
Reporting to: Practice Manager / Director
Hours: 20 hrs per week (flexible, occasional weekends where needed)
Salary: London Living Wage
Core Clapton
Health, Happiness and Movement
Core Clapton was founded to bring health, happiness and movement to the whole community. Based in an Edwardian hall in Clapton we offer classes, activities and therapies specialising in Osteopathy.
As a registered charity we provide affordable osteopathy to those in the community that can't afford it whilst encouraging best practice through research and learning with a long-term mission to encourage drug-free pain relief across all healthcare professions.
We are all about equality of health and wellbeing: we believe everybody has the right to a pain-free life. Osteopathy can restore health and function, helping people get back to doing what they enjoy most, but we place equal importance on the tools to keep bodies working to their full potential, promoting activities and habits for a healthier lifestyle and providing a good understanding of how bodies work.
We offer concessions or subsidised rates for many of these classes as well as the osteopathy sessions to ensure that our centre is accessible to all. We are able to do this by generating revenue from hiring out our facilities for events such as concerts or weddings, and by charging normal high-street prices to those able to pay.
Role Description & Responsibilities
Content Creation & Blogging
- Research and write clear, engaging blog posts on osteopathy and related health topics
- Produce patient-friendly educational content on issues such as back pain, posture, sports injuries, and rehabilitation
- Ensure all written content is accurate, accessible, and aligned with the charity’s tone and values
- Assist with planning and maintaining a content schedule
Social Media Management
- Create and publish posts across platforms such as Instagram, Facebook, and LinkedIn
- Adapt blog content into engaging social media formats
- Respond to comments and messages in a professional and friendly manner
- Support community engagement by participating in relevant online discussions
- Maintain consistent branding and tone across all platforms
Photography, Video & Design
- Capture photos and short videos within the clinic (with appropriate consent)
- Create educational and promotional video content (e.g. reels, short explainers, behind-the-scenes content)
- Edit basic video and photo content for social media use
- Design posters, flyers, and digital graphics using Canva or similar tools
- Produce marketing materials for both online and print use
Website & SEO Support
- Upload and format blog posts on the clinic website
- Assist with basic search engine optimisation (SEO), including keywords and headings
- Help ensure website content remains up to date and relevant
- Support efforts to improve local search visibility for osteopathy services
Google Business Profile & Online Presence
- Update Google Business Profile with posts, photos, and service information
- Support accurate and consistent online listings for the clinic
- Assist in improving visibility in local search results
- Help maintain the clinic’s digital presence across platforms
Email Marketing & Patient Communication
- Assist in creating simple email newsletters
- Share clinic updates, educational content, and blog highlights
- Support patient engagement and re-engagement communications
Reputation & Reviews
- Encourage patients to leave Google reviews
- Monitor and respond to online reviews professionally where appropriate
- Support efforts to maintain a positive and trusted online reputation
Local Outreach & Promotion
- Research local outreach opportunities such as gyms, sports clubs, universities, and community groups
- Support distribution of printed marketing materials (posters, flyers, leaflets)
- Assist in developing partnerships with local organisations
- Help raise awareness of osteopathy within the local community
General Marketing Support
- Support wider marketing campaigns and charity initiatives
- Maintain consistent branding across all marketing materials
- Ensure all content follows healthcare communication standards and respects patient confidentiality
- Contribute ideas to improve engagement and visibility
Other Duties:
- Attend regular Team meetings with the Marketing & Operations Manager and other senior management.
- Fulfil any duties requested by the Director or Trustees which are consistent with the nature and grade of the post.
- You will have access to our network of mentors in senior marketing roles across London, if desired.
- The above is a summary of main duties only. You may be required to fulfil other duties to meet the responsive nature of this role.
Person Specification:
Qualifications
- No specific qualification is required. We are particularly interested in applicants with advanced education, training, or experience in marketing, media, communications, healthcare, or other related fields.
Skills and Requirements:
- A genuine interest in health, wellbeing, and building inclusive communities that support people from all backgrounds
- Experience or strong interest in copywriting and content creation for a range of formats (e.g. blogs, articles, social media posts, creative writing)
- Experience managing or supporting social media activity, including content planning and scheduling (e.g. Instagram, Facebook, X/Twitter, or similar platforms; Hootsuite experience desirable)
- Basic analytical skills with the ability to review and interpret engagement or campaign performance data
- Comfortable using digital tools, software packages, and basic data or content management systems
- Strong interpersonal skills with the ability to communicate effectively with a wide range of people
- Excellent organisational and time management skills
- High level of reliability and an understanding of the importance of confidentiality, particularly in a healthcare/charity setting
- Strong written and verbal communication skills
- Ability to manage multiple tasks and work effectively under pressure
- Able to work both independently and collaboratively as part of a team
- Must be eligible to live and work in the UK
- We particularly welcome applications from candidates from underrepresented communities, including Black, Asian and Minority Ethnic (BAME) backgrounds
- Availability to work occasional weekends or flexible hours when required
Desirable Skills and Requirements:
- Photography, videography, and/or video editing skills (e.g. iMovie, CapCut, Camtasia, or similar tools)
- Graphic design and branding experience, including use of Adobe Creative Cloud (e.g. Photoshop, InDesign, Illustrator) or Canva
- Basic understanding of marketing principles, SEO, or digital audience growth strategies
- Experience working, studying or volunteering in healthcare, charity, or community-focused environments
Contact Us
We are looking for someone who shares the same values as us and believes in our mission. If the above sounds like you, please send your CV and cover letter to recruitment@coreclapton.org outlining why you are keen to work with Core Clapton and why you would make an excellent addition to the team.
